This ad caused a lot of controversy! Skydiving Magazine published this ad at no charge to my company because they loved it so much. I created this phoney skydiving product ad for my book the The Skydiver's Survival Guide and made one tiny reference to my company in fine print at the bottom of the ad. Many readers called into various mail order firms to place orders for this item! After discovering that it was only a hoax, some were amused while others were very angry! The editor of the Skydiving Magazine in the following month's issues published dozens of complaints, magazine subscription cancelations, as well as the approval letters by amused readers. For several months after this ad ran, readers were still writing in with both negative and postive comments. A major European equipment dealer called me to negotiate exclusive rights to distribute the item in Europe. I made him fax me his proposal and we went back and forth for several weeks before he figured out it was only a ruse! Thanks goodness he had a great sense of humor!